Growth Strategy
Growth strategy
German Calas
German Calas
Founder / Growth Strategist / Product Builder / Web Experience Architect / Part-Time CMO / AI & Automation Operator
Product & Launch
Product strategy
GTM & Positioning
Mobile app launches
Data-Informed Decisions
Marketplace strategy
Systems & Automation
PR and press strategy
AI & Leverage
AI workflow automation
Selected experience
Custom Websites & WordPress Systems
Design and build custom websites, WordPress themes, plugins, landing pages, and digital experiences for startups, local businesses, cannabis brands, kava businesses, political campaigns, regulated-market operators, and founder-led companies.
HappyKava App
Built and led product strategy for a two-sided kava platform serving consumers, kava bars, owners, staff, and internal admins.
Weedyy App
Led product and launch strategy for a cannabis discovery and operator platform focused on compliant market rollout, dispensary discovery, delivery surfaces, structured listings, menus, deals, operator tools, and future commerce.
ViralTactic
Built and operated a digital marketing and PR-focused platform for visibility, credibility, press release distribution, and growth services.
German.Ninja
Provided growth strategy, SEO, CRO, content marketing, automation, digital positioning, web strategy, and startup advisory services.
WordPressReactReact NativeExpoNext.jsSupabasePostgresAdmin dashboardsAnalyticsOpenAI / prompt systems